PROJECT SYNOPSIS
Melbourne Edge is a proposal for the Southern Development Site and Market Square, located south of Queen Victoria Market in Melbourne, Australia. 
The project consists of a mixed-use fifty stories high tower housing the City of Melbourne council offices, apartments, and a hotel; 
two mixed-use twenty stories high buildings directly behind the existing Franklin Street Stores, housing more council offices, apartments, and a shopping precinct with a movie theatre on Peel Street; 
lastly, a new public square with gardens between the development and Queen Victoria Market.
The driver of the proposal is an exploration of the common ground between architecture and film. 
While the processes of 'architecture making' take the lead in responding to the utilitarian nature of the market site and the planning regulations shaping the development, 
the processes of 'film making' are appropriated to ensure the architecture carries the intangible values that such a civic site should carry. 
Five key regulations that constrain the architectural outcome of the development are misinterpreted and paralleled with specific stages of 'film making'.
Hotel
Hotel
Apartments
Apartments
Walled Garden
Walled Garden
Movie Theatre
Movie Theatre
planning overlay
DPO11, the planning overlay controlling the development site, is paralleled with the processes of ‘production design’ in film. The storyboard, an ordering of the narrative into scenes, is used as a tool to define a series of architectural typology tropes into which each section of the development is arranged. The overall massing references the cathedral typology and serves as a civic landmark for Market Square. Market Square references the characteristics of the Hortus Conclusus in memory of its former history as a cemetery. The City of Melbourne Offices are housed in a building referencing the rest stop typology, signaling the council's role as the gatekeeper of the city.
DPO11   Planning Overlay, Site Massing and Masterplanning (Architecture) +
production design   Storyboard and Narrative Outline (Film) =
MELBOURNE EDGE   Site Massing Defined by Architecture Typology Tropes Understood as Scenes for Program
apartment design standards
BADS, the apartment design standard for the residential components, is paralleled with the concerns of ‘interior scenography’ in film. Each apartment is treated as a stage set for domestic life. The window is used as a framing device that enables a voyeuristic relationship between the private and the public realms.
BADS   Prescribed Metrics, Expectations of Amenity, Privacy and Surveillance (Architecture) +
INTERIOR SCENOGRAPHY   Framing of Interior Spaces, Interior Stage Set Design (Film) =
MELBOURNE EDGE   Apartment as Stages and Windows as Framing Devices
accessibility
DDA, the accessibility requirements, are paralleled with ‘cinematography’, which in film deals with camera work, movement, and circulation. The analogy causes an emphasis on designing through access, carving out access points, exaggerating circulation devices such as lift cores, and enabling navigation of the precinct through color.
dda   Accessibility, Legibility of Circulation, Equality (Architecture) +
CINEMATOGRAPHY   Camera Work, Movement, Transitions (Film) =
MELBOURNE EDGE   Design Through Access and Foregrounding of Circulation
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GARDENS
C278, the amendment regulating the quality of green spaces in and around new developments, is misunderstood as an opportunity to curate the architecture through landscape, the 'exterior scenography' of the proposal. Urban gardens are provided both at ground level and above, allowing the architecture to always be understood in the context of the garden typology.
C278   Sunlight to Public Parks, Overshadowing (Architecture) +
exterior scenography   Worldbuilding, Framing of Exterior Spaces (Film) =
MELBOURNE EDGE   Landscape Architecture as Framing Device and The Urban Garden as Refuge
safety
CPTED, the crime prevention design principles, are paralleled with what in film is referred to as ‘art direction’, involving lighting, atmosphere, and props. This analogy allows an emphasis on integrated lighting, iconographic signage, and voyeuristic relationships enabling surveillance throughout the precinct. A cantilevering pool observation deck in the hotel component surveilles the city. The cone of the tower, housing the hotel rooms, lights up at night and becomes the lighthouse of the precinct, acknowledging the seafaring history of Melbourne.
CPTED   Safety, Surveillance, Lighting, Signage (Architecture) +
ART DIRECTION   
Lighting, 
Color, Texture, Atmosphere (Film) =
MELBOURNE EDGE   Integrated Lighting, Signage as Iconography and Voyeurism

PUBLIC REALM
The City of Melbourne Public Realm guidelines are also understood through the lens of 'scenography'. The requirement to signal a clear definition of ownership in public spaces caused strict respect for existing heritage alignments and a meticulous definition of boundaries through landscape, materiality, and lighting.
PUBLIC REALM   Clear Definition of Ownership (Architecture) +
SCENOGRAPHY   
Crafting of Stage Environments (Film) =

MELBOURNE EDGE   Meticulous Definition of Boundaries and Respect for Existing Alignments
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MUSIC   'Can You Feel It' by Mr. Fingers (Larry Heard)

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